SYNERGY IN RURAL ECONOMIC EMPOWERMENT THROUGH STRENGTHENING LEGAL STATUSAND OPTIMISING DIGITAL MARKETING FOR STELLA ALL IN ONE SMEs

Abstract

This community service program aims to increase the competitiveness of the Stella All In One MSME in Ellak Daya Village by strengthening its business legality and optimizing digital marketing. The program was conducted from April 5–May 17, 2026, using outreach, mentoring, and monitoring methods. The community service process included obtaining a halal certificate, creating a TikTok Shop account and TikTok promotional media, updating the packaging logo, and registering the business location on Google Maps. The results of the program demonstrated an improved business identity, expanded marketing reach, and strengthened consumer trust in the moringa leaf stick product. This program contributes to supporting the economic empowerment of village communities through the sustainable use of business legality and digital technology.